Google Strategic Plan (1)

Google Strategic Plan (1) - 1 2 Daniel Shriver Stephanie...

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Unformatted text preview: 1 2 Daniel Shriver Stephanie Huddleston Jon Pigg Andrew Mitchell Madison Jones Googling Through the Pages: Table of Contents 3 Google Inc: Executive Summary .. 3 From Start-Up to Success: Introduction . 5 A Look Inside Google: Internal Analysis . 8 Google & the Internet Industry: External Analysis .. 13 Googles Best and Worst: SWOT Analysis . 16 Google as a Brand: Marketing Analysis .. 17 The Numbers: Financial Analysis . 21 Where We Googled It: Bibliography .... 25 4 Google Inc: Executive Summary Google is a research project gone golden, an innovator and a leader, and an investors dream. It is a company that has brought a new stature into the world of business. Technology is always new; however, Google has turned technology into something everyone can access and use. They have turned the internet into a place welcomed by children, students, professionals, and senior citizens alike. When Larry Page and Sergey Brin began creating the internet sensation, they had no idea what it would become. The two Stanford students had no business experience; they were children of college professors. They brought a new idea into technology that has changed the search engine market, but more than that they have changed the outlook on running a business. The culture at Google is lackadaisical, relaxed, and inviting. Employees dont wear ties. A company bus picks them up from their homes and drives them to work, as if they were going to grade school. They are served catered meals each day, free of charge. The employees are encouraged to create their own ideas and set them forth. And their workspace is no more normal. The Googleplex is a four building campus that holds more than offices; it holds pools, gyms, a barbershop, cafes, lounges, and much more. It is a space that invites creativity and inspiration. The culture and environment inside of Google is one of the keys to their success....
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Google Strategic Plan (1) - 1 2 Daniel Shriver Stephanie...

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