Google - Detailed Company Analysis

Google - Detailed Company Analysis - company analysis...

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company analysis KORHAN BÜYÜKDEMIRCI 4 TH DEC 06 HELSINKI www.buyukdemirci.com
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organize the worlds information and make it universally accessible and useful GOOGLE’S MISSION `My sister-in-law found her mother after 34 years of searching by using Google. I just thought you’d like to know you helped us Fnd our mom! -- Laurie M.` `I have to tell you thank you! After 12 long years, I have been reunited with my Frst love via Google. If it were not for your company, I would not have found him so eas- ily. He moved all the way to Germany, and I googled his name about a month ago. His boss has a website, and there is a tiny picture of him on it, with his name. If it was not for that, we would have never reconnected. Thank you over and over and over again! You guys rock! -- Orlena C.`
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GOOGLE’S PHILOSOPHY focus on the user User want the same google search experience in the company as they have google.com Outstanding relevence Simple interface Fast, sub-second response times Leverage tens of millions of testers
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1. The web server sends the query to the index servers. The content inside the index servers is similar to the index in the back of a book - it tells which pages contain the words that match the query. 2. The query travels to the doc servers, which actually retrieve the stored docu- ments. Snippets are generated to describe each search result. 3. The search results are returned to the user in a fraction of a second. HOW IT WORKS
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GOOGLE’S OFFERINGS Advertising Programs - Business Solutions - Products
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GOOGLE’S OFFERINGS Advertising Programs - Business Solutions - Products For Advertisers: Google AdWords Reach people when they are ac- tively looking for information about your products and services online, and send targeted visitors directly to what you are o±ering. With AdWords cost-per-click pricing, it’s easy to control costs—and you only pay when people click on your ad. For Web Publishers: Google AdSense Earn more revenue from your website, while providing visitors with a more rewarding online experience. Google AdSense™ auto- matically delivers text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually ²nd them useful. And when you add Google WebSearch to your site, AdSense delivers targeted ads to your search results pages too. With AdSense you earn more ad revenue with minimal e±ort—and no additional cost.
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GOOGLE’S OFFERINGS Advertising Programs - Business Solutions - Products Google AdWords Google AdSense How You create your ads Your ads appear on Google You attract customers Why Targeted reach Greater control Measurable value Costs Set your budget Avoid guesswork Pay only for results For local businesses Local and regional targeting
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GOOGLE’S OFFERINGS Advertising Programs - Business Solutions - Products Google AdWords Google AdSense With Google’s extens or specialized. And since Google provides the ads, you have no advertiser relationships to maintain.
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