Google - Strategic Analysis ppt

Google - Strategic Analysis ppt - GOOGLE Strategic Analysis...

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Click to edit Master subtitle style 12/8/09 GOOGLE Strategic Analysis
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12/8/09 The Vision To make search engines so powerful they would understand "everything in the world". The Mission To organize the world's information and make it universally accessible and useful. The Focus Google continues to focus on innovation and on the user experience .
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12/8/09 Google Strategy Both these companies have major share in world manufacture share of Engines and Electronic Goods Google wants world wide web’s major share.
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12/8/09 QUESTION? IS GOOGLE IN THE RIGHT INDUSTRY? Let’s Analyze the Industry
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12/8/09 The Industry Stats
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12/8/09 Country Analysis Country Users (Mn) Usage Growth (2000-2007) US 210.00 120.80% China 162.00 620.00% Japan 86.30 83.30% India 42.00 740.00% Brazil 39.15 682.8% World 1173.00 225.00%
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12/8/09 QUESTION? IS GOOGLE IN THE RIGHT BUSINESS? Lets Look at Products and Rev Model.
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12/8/09 Google Products (>60) Standalone Applications AdWords Editor Gmail Notifier Hello Pack Photo Screensaver Picasa Secure Access GTalk SketchUp Desktop Extension Blogger Web Comments Browser Sync Dashboard Widgets Send to Phone Toolbar Communication & publishing 3D Warehouse Blogger Calendar, Docs& Spreadsheets Dodgeball FeedBurner Gmail, Orkut YouTube Reader Mobile Products Blogger Mobile Calendar Gmail News iGoogle Reader Maps Mobile Web Search Maps Ride Finder Analytics Directory Google Mini SMS Search Mash Advertising AdSense AdWords Audio Ads Click-to-Call Grants TV Ads
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12/8/09 Core Products Search and Adwords . Revenue Sources - Contextual Ads - Adsense. Adwords. Licensing Google search. Approx – 10 Billions Dollars.
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12/8/09 Internet Advertising - 2007 Global  - By E-Marketer Number 1 – Advertising Medium in terms of growth rate. Ad spending on the Web should net out at $21.7 billion this year VS $20.4 billion on radio. E-Marketer predicts that online advertising will reach $28.2 billion next year (an increase of 30 percent) Online advertising will account for a nearly twice as many dollars - constituting a hefty $44 billion market
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12/8/09 Internet Advertising Trend  Global  - By Zenith Optimedia
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12/8/09 Internet Advertising Trend  and Predictions Global  - By Zenith Optimedia - continued The internet will grow six times faster than traditional media between 
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This note was uploaded on 12/07/2009 for the course MGMT 434 taught by Professor Roberttrumble during the Spring '09 term at VCU.

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Google - Strategic Analysis ppt - GOOGLE Strategic Analysis...

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