Week3 - Unconscious Processing of Social Information...

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1 Unconscious Processing of Social Information Unconscious processing – this is social psychology? • Freud’s theory of the unconscious; two different theories. Topographical Model ; Conscious Preconscious Unconscious . Unconscious Processing • Structural Model ; • Three structures – Id, Ego, Superego – govern relations among aspects of mental life Conscious thought rational , sophisticated – tip of the iceberg; Unconscious thought primitive , inaccessible – roots in internal conflict , unacceptable urges repressed Defense mechanisms – governed by ego – keeps repressed material from penetrating into consciousness Unconscious Processing • Contemporary view – dramatically different Unconscious -- an adjective (“unconscious processes”), not a noun (“the unconscious”) – Like Freud -- outside of awareness – Unlike Freud, unconscious processes… • Not repressed • Do not arise from unacceptable psychic conflict, turmoil • Develop from repetition of mental processes • Often highly adaptive
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2 Unconscious Processing • How pervasiveness in everyday functioning? • Fundamental distinction: automatic and controlled processing Controlled processing – thoughtful – intentional – fully cognizant of what we’re doing (processing) Unconscious Processing Automatic processing – four criteria: 1. Unintended ; not consciously initiated; Stroop task – say color of ink: brown green orange table sparrow liberal friendly red blue Unconscious Processing 2. Lack of awareness ; 3. Efficiency ; requires few cognitive resources; 4. Lack of control ; inability to stop process from happening; Degrees of automaticity – most processing has some subset of four criteria, but not all. Therefore, degrees to which processing is automatic. Spontaneous processing, implicit processing
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3 Unconscious Processing • Roots of automaticity – Repetition • Bicycles • Peanuts • Mental processes • Behaviors Unconscious Processing • Examples of automatic effects – Attention • Self-relevance (Bargh, 1982) • Negativity (Pratto & John, 1991; Rdng. 15) – Evaluation – Use of trait concepts – Creative thought (Fitzsimons et al., 2008) – Behavior • Mimicry Unconscious Processing • Automatic attention to self-relevant information (Bargh, 1982)
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This document was uploaded on 12/07/2009.

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Week3 - Unconscious Processing of Social Information...

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