week4_part2

week4_part2 - 10/14/2009 Thursday, October 15 Psyc 138,...

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10/14/2009 1 Thursday, October 15 Psyc 138, Fall 2009 Last time c Encoding c Attention c Interpretation c What kind of information grabs attention? c What are the consequences? c Attention and c The self c Others c Groups Once the information gets in, what do we do with it? c After we attend to the information, we interpret it. c Interpretation c Def: Assigning basic meaning to stimuli c Perceiver “making sense” of the info c Tends to happen very quickly, automatically
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10/14/2009 2 What factors influence interpretation? c Cognitive structures c Perceiver expectations (Reading 3: Dunning & Sherman, 1997) c “Tacit Inference” = Interpretation c Perceiver goals c c “They saw a game” c A stimulus does not exist independently of our observations- by encoding it, we already subject it to interpretation Interpretation c How long does it take us to assign meaning to the information we’re processing? c c Had participants rate teachers based on video clips (2, 5, or 10 seconds each) c Correlated rating with actual end of the semester evaluations c Correlations between P’s ratings and course evaluations were relatively high c r’s ranged from 0.45 - 0.72 c Ratings from 2 and 5 second video clips were just as accurate as ratings made after 10 second clips c Judgment accuracy was not dependent on: c Physical attractiveness c Nonverbal behavior c “Fuzzy” impression
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10/14/2009 3 Conclusions: c We encode (attend to and interpret) information from nonverbal behavior very quickly c Impression formation occurs quickly c Our interpretations have the ability to strongly influence other processes c thoughts, judgments, behaviors - the “response” Encoding and…
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This document was uploaded on 12/07/2009.

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week4_part2 - 10/14/2009 Thursday, October 15 Psyc 138,...

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