week5-EvaluationandJudgment

week5-EvaluationandJudgment - EVALUATION AND JUDGMENT...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
1 EVALUATION AND JUDGMENT • Reviewing the framework –Information processing sequence •Encoding – entering information into cognitive system Attention Interpretation •Elaboration – going beyond the information Evaluation and judgment Inference Attribution • Representation – storing new knowledge • Retrieval – using stored knowledge • Response Evaluation and Judgment Evaluation – pervasive in social perception, social interactions • How important?? When? – One view – cognitively appraise information, affective response determined by appraisal; cognition precedes affect/evaluation – Another view – the primacy of affect (evaluation) Zajonc (1980, 1984)? Affect not determined by cognitive appraisals but directly – “Aspects” of social information processing (not “stages”) Evaluation and Judgment Judgment – equally pervasive -- judge people all the time, consciously or unconsciously, whether we know it or not. • Evaluation and judgment -- based on information available. However -- they are not determined solely by it. Perceiver as contributor to the resulting perception (evaluation).
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 Evaluation and Judgment • Evaluating others – always • Evaluating selves – always – Not exactly objective observers • Self- enhancement in self-recognition (Eply & Whitchurch, 2008) – Took photos of participants – Morphed P’s photo with attractive and unattractive faces – 2-4 weeks later – P looks at pictures, rated likelihood that each one is self Evaluation and Judgment • Results – – More desirable morphs were more likely to be rated as their own face
Background image of page 2
3 Evaluation and Judgment • Judgment – putting it all together. • A dinner… value weight – Salad 8 3 – Meat 9 9 – Potatoes 6 8 – Vegetables 3 5 – Dessert 5 9 – Wine 7 7 • A job in Boston… • An impression… Evaluation and Judgment • Asch (1946) – forming impressions of personality • Conceptual argument – impression is not simply sum of all we know. An organized, coherent whole – a “dynamic interaction” among traits. Context influences the meaning of each element. • Simple method – Series of traits – Write impression – Checklist of traits • Primary findings: – Central traits – Primacy effect – Change of meaning
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
4 Evaluation and Judgment • Asch – warm-cold study • Two stimulus lists, identical except for one trait. – intelligent, skillful, industrious, warm/cold , determined practical, cautious warm cold generous 91 8 wise 65 25 happy 90 34 good-natured 94 17 humorous 77 13 sociable 91 38 popular 84 28 reliable 94 99 important 88 99 humane 86 31 good-looking 77 69 persistent 100 97 serious 100 99 restrained 77 89 altruistic 69 18 imaginative 51 19 strong
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This document was uploaded on 12/07/2009.

Page1 / 12

week5-EvaluationandJudgment - EVALUATION AND JUDGMENT...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online