Unformatted text preview: to ensure quality and customer satisfaction. This is somewhat dissimilar to other corporations in that most of the other companies do not buy the best coffees sometimes; they tend to buy cheaper products that are sometimes not the best idea. 5) Do you think this philosophy is serving Starbuck’s well? This philosophy has proven to serve Starbuck’s well up until recently. Competition has forced the closings of several Starbuck’s stores. Other place such as McDonald’s and Dunkin Donuts are starting to offer similar products for much lower prices. In today’s economy, people are looking for the lowest prices possible. By Starbuck’s buying and producing the higher quality products, they also have to charge consumers higher prices. They are now beginning to suffer because of their philosophy to buy and produce better coffees. Wendy Eller...
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- Spring '09
- Moby-Dick, Doughnut, Starbuck, Starbuck’s Corporation