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Unformatted text preview: to ensure quality and customer satisfaction. This is somewhat dissimilar to other corporations in that most of the other companies do not buy the best coffees sometimes; they tend to buy cheaper products that are sometimes not the best idea. 5) Do you think this philosophy is serving Starbucks well? This philosophy has proven to serve Starbucks well up until recently. Competition has forced the closings of several Starbucks stores. Other place such as McDonalds and Dunkin Donuts are starting to offer similar products for much lower prices. In todays economy, people are looking for the lowest prices possible. By Starbucks buying and producing the higher quality products, they also have to charge consumers higher prices. They are now beginning to suffer because of their philosophy to buy and produce better coffees. Wendy Eller...
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This note was uploaded on 12/08/2009 for the course AC 116 AC 116 taught by Professor Unknown during the Spring '09 term at Kaplan University.
- Spring '09
- Moby-Dick, Starbuck