Conducting a SWOT Analysis

Conducting a SWOT Analysis - QuickTake fromplanOnline.org...

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__________________________________________________________________ Quick Take  from planOnline.org  Conducting a SWOT   or (OTSW)  What is it? The granddaddy of focus group data gathering processes is the traditional SWOT and its updated  offspring, OTSW Analysis. You can SWOT (or OTSW) a concept, a program, a department, a school, or a  new initiative. You can even SWOT a person, although one must be careful when doing so.  When doing SWOT Analysis, remember that the S and the W are INTERNAL and the O and T are  external. Traditionally, facilitators begin with the organization’s  Strengths  and  Weaknesses  and then  move out to the external  Opportunities  and  Threats .  Recent thinking prompts consideration first of the  opportunities and threats existing in the “outside world” against which the institution can leverage its  strengths and find conviction to correct its weaknesses. We like this reversal of the traditional order  because it helps an organization place itself in context. Method Group Process Technique: Brainstorming Purpose: To generate a large quantity of ideas in response to a stated problem or question. The group is asked to generate as many responses to the following questions within a limited time frame  (10-20 minutes per question). All responses are recorded verbatim and ideas are not judged until 
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Conducting a SWOT Analysis - QuickTake fromplanOnline.org...

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