This video chronicles the success story of Jerry Andrews, the entrepreneur whodeveloped and marketed the original Joe-to-Go disposable thermos. Andrew’s idea forthis product was derived from necessity – he volunteered to supply the coffee at an earlymorning soccer game but couldn’t figure out a convenient way to deliver on his promise.While out to dinner with friends later that evening, Andrews began to conceptualize anidea for a new product to solve his problem.At the beginning, Andrews thought the entrepreneurial process would be simple andcheap. As he found the opposite to be true, he sought the expertise of a variety ofprofessionals. The process of finding the right kind of material from which to constructthe bag was timely and expensive. An industrial designer transposed Andrews’s idea intoa viable product, and to protect his idea, Andrew hired one of the ten best patent attorneysin the nation.
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