Jo to Go - This video chronicles the success story of Jerry...

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This video chronicles the success story of Jerry Andrews, the entrepreneur who developed and marketed the original Joe-to-Go disposable thermos. Andrew’s idea for this product was derived from necessity – he volunteered to supply the coffee at an early morning soccer game but couldn’t figure out a convenient way to deliver on his promise. While out to dinner with friends later that evening, Andrews began to conceptualize an idea for a new product to solve his problem. At the beginning, Andrews thought the entrepreneurial process would be simple and cheap. As he found the opposite to be true, he sought the expertise of a variety of professionals. The process of finding the right kind of material from which to construct the bag was timely and expensive. An industrial designer transposed Andrews’s idea into a viable product, and to protect his idea, Andrew hired one of the ten best patent attorneys in the nation. Marketing the product was another big challenge. Fortunately, Andrews was able to
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This note was uploaded on 12/08/2009 for the course BUSN BUSN1115 taught by Professor Forgot during the Spring '08 term at DeVry Chicago.

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