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Unformatted text preview: the 4 Ps, integrated marketing communications, and the personal selling process. However, the lynchpin of this organizations marketing success has been its ability to convert its target market into an extremely brand loyal fan base with a unique emotional attachment to the sport. This consumer base consistently gives NASCAR not only its free time, but also a generous portion of its discretionary income. Because its fans are three times more likely to buy a NASCAR sponsors products, this organization does not have a problem attracting corporate participation to its licensing program. While other industries struggle for customers, NASCAR can barely satisfy its fanatical fan base....
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This note was uploaded on 12/08/2009 for the course COLL COLL148 taught by Professor Forgot during the Spring '08 term at DeVry Chicago.
- Spring '08