Nov 29, Marketing - Marketing Managing the Operations of a...

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Marketing Managing the Operations of a Business Final Exam – How does everything tie together Multiple Choice 40 ques. 20 marks (Current Events) Problems (balance sheet, BEP, payoff ratios) 25% Essay 55% You have to understand what your selling You have to understand who you are selling to Definition o The economic and social justification of a firm’s existence is to meet the needs and wants of the consumer. The Marketing Concept – Consumerism o A two pronged philosophy, a) every decision you make is oriented toward the customer and b) profit maximization. Market Segmentation o Geographic o Demographic (age, sex, family, size, life cycle) o Personality o Income/life style o You have to break down the whole market and find out who is or would be interested in the product. You don’t’ care about the rest of them What Does Marketing Deal With? Consumer Goods o Convenience – you are prepared to accept substitutes o Shopping – Compare and contrast one brand with another. o
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This note was uploaded on 12/08/2009 for the course TEFLER ADM1300 taught by Professor Koppel during the Fall '09 term at University of Ottawa.

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Nov 29, Marketing - Marketing Managing the Operations of a...

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