Business-to-business marketing

Business-to-business marketing - Business-to-business...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
1 Business-to-business marketing Chapter Seven
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 Business-to-business marketing B2B marketing: The process of buying and selling goods or services used to produce other goods and services, for consumption by a buying organization and/or for resale by wholesalers and retailers B2B organizations: Manufacturers/producers Resellers Resell manufactured products without significantly altering their form (wholesalers, distributors, retailers) Government Federal, provincial, municipal Institutions Hospitals, schools, non-profit organizations
Background image of page 2
3 Business-to-business marketing B2C: For transactions between a business and a consumer who is the end-user of a good/service B2G: For transactions between a business and a government
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
4 B2B classification system and segmentation North American Industry Classification System (NAICS) groups products into 20 sectors NAICS is used to analyze: market shares demand for goods and services import competition into Canada segmentation and targeting markets
Background image of page 4
5 B2B classification system and segmentation B2B firms segment their business customers, within target markets, by: Size (small, medium, large) Use Location Benefits sought by customers
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
6 Differences between B2B and B2C markets In B2C: consumers buy goods to satisfy their personal needs In B2B: demand is derived from a consumer’s demand for a company’s output and its purchase of necessary inputs
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/08/2009 for the course TEFLER ADM1300 taught by Professor Koppel during the Fall '09 term at University of Ottawa.

Page1 / 22

Business-to-business marketing - Business-to-business...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online