MBA Marketing Syllabus

MBA Marketing Syllabus - Syllabus Fall 2008 Course Name:...

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Syllabus Fall 2008 Course Name: Marketing Course Number: OMS 515A Instructor: Amy Cabaniss P.O. Box 647, Niantic, CT 06357-0647 amy_cabaniss@antiochne.edu (860) 235-4446 Competency Area: Systems and Strategic Thinking Credits: 3.0 Class Meeting Dates and Times: September 13 8:30 a.m. – 2:30 p.m. and 6:30 p.m. – 8:30 p.m. October 4 8:30 a.m. – 5:30 p.m. November 1 8:30 a.m. – 5:30 p.m. November 22 8:30 a.m. – 2:30 p.m. and 6:30 p.m. – 8:30 p.m. December 13 8:30 a.m. – 5:30 p.m. Additional contact hours will be met by specific coursework designed to be completed on-line. Course Overview: This course is designed to provide an in-depth introduction to the key concepts, tools and applications of modern marketing analysis within a variety of organizations, both corporate and not-for-profit. The course combines both theoretical and practical elements and is intended to help students understand the critical nature of the marketing function and the distinctions in a sustainable marketing perspective. Course Learning Objectives: Upon completion of this course, you should be able to: understand basic marketing terms, concepts and theories and the relationships between them; understand the basics of sustainable marketing; understand the basics of social marketing; be familiar with peer-reviewed marketing and sustainable marketing literature; recognize ways to integrate social responsibility into the marketing process; describe the impact of consumer demand, technology and globalization on marketing strategy; apply marketing concepts; and construct a ‘sustainable marketing’ plan that could be applied to your professional practice Instructional Methods: In this course, a variety of instructional methods will be used to promote active learning that draws upon your experiences and others’, and emphasizes learning by doing. Methods include individual and group exercises, fieldwork that includes assistance to a local business, presentations, case studies, readings, in-class and on-line discussions, brief lectures and a written marketing plan.
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Required Books: Conley, C. and Friedenwald-Fishman, E. (2006). Marketing that Matters: 10 Practices to Profit Your Business and Change the World . The Social Venture Network Series. San Francisco, CA: Berrett-Koehler Publishers. Kotler, P. and Armstrong, G. (2008). Principles of Marketing (12 th ed.). Upper Saddle River, NJ: Prentice-Hall, Inc. (now known as Pearson Education, Inc.) Note: Significant book price discounts may be available on Amazon.com Strongly Recommended Book: Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues . Thousand Oaks, CA: Sage Publications. Other Recommended Books: Ottman, J.A. (1998). Green Marketing: Opportunity for Innovation , 2 nd Ed. New York, NY: J. Ottman Consulting, Inc. Weinrich, N.K. (1999). Hands-on Social Marketing: A Step-by-Step Guide . Thousand Oaks, CA: Sage Publications.
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MBA Marketing Syllabus - Syllabus Fall 2008 Course Name:...

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