Psych650 productspreferences

Psych650 productspreferences - Final Syllabus for Products...

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Final Syllabus for ‘Products and Preferences: The evolutionary psychology of consumer behavior’ Graduate Seminar, Psychology Deparment Course number 650, section 9, Autumn Semester, 2001 Taught by Geoffrey Miller This syllabus includes the following information: 1. Instructor details and contact information 2. Meeting time and place 3. Overview of course content 4. Course mechanics (including grading) 5. Registration details 6. Student list 7. List of class topics and readings week by week 1. Instructor Details: Dr. Geoffrey Miller Assistant Professor Psychology, Logan Hall 160 University of New Mexico Albuquerque, NM 87131-1161, USA (505) 277-1967 (office voice/fax) (505) 277-1394 (dept fax) gfmiller@unm.edu http://www.unm.edu/~psych/faculty/gmiller.html Office hours: Wednesdays, 10:30 a.m. to noon, Logan Hall 160 2. Meeting time and place: Fridays, 9:30 am to noon Logan Hall Room 3. Overview of course content: The science of human nature can illuminate the world of consumerism, and vice-versa. In this seminar students will read and discuss some of the new research that connects the evolutionary psychology of human preferences and motivations to the contemporary world of consumer behavior, marketing, advertising, and media. The emphasis will be theoretical and methodological, but enlivened by many case studies and examples from contemporary culture, fashion, e-commerce, and entertainment. We will consider topics such as: the evolutionary origins of human preferences, tastes, and motivations romantic gift-giving, biological signalling theory, and conspicuous consumption theories of fads, fashions, information cascades, and social networks the psychology of product recognition, branding, and advertising the design of news, entertainment, and education as products spatial cognition, landscape preferences, and the design of houses, shops, resort hotels, and theme parks the social psychology of service industries and corporate public relations intuitive cost/benefit/risk perception and the design of financial products (equities, bonds, insurance, loans, derivatives, portfolios) Darwinian aesthetics of product design 1
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ways that the features of products and markets can be scientifically informative about human nature; ways to apply the new psychology in market research and product development 4. Course mechanics We will meet once a week for 2.5 hours. There will be 3 to 7 readings per week. Readings for each week’s class will be passed out as in the previous week’s class. I expect all readings to be completed before each class, and for students to be prepared to discuss key points. Often, particular students will be assigned to give a brief overview, analysis, and critical commentary on a particular reading. Sometimes, students will be asked to apply the ideas from readings to particular classes of goods or services. Some topic areas will entail special kinds of preparation; for example, in the session on the
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Psych650 productspreferences - Final Syllabus for Products...

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