Lesson_6.pptx

Lesson_6.pptx - Lesson # 6 Keyword Search Tools Click to...

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Click to edit Master subtitle style Lesson # 6 Keyword Search Tools ISDS 3105 12/11/09 11
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Learning Objectives To understand how to do an effective keyword search To know the tools available for keyword searches To know how to use the tools available for keyword searches
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Google Keyword Selector Tools Google Keyword selector tool Use the Keyword Tool to get new keyword ideas. Searched Based Keywords The main difference between the Search-based Keyword Tool and the Keyword Tool currently in AdWords is that the former generates keyword ideas based on your website, and identifies those currently not being used in your AdWords account. Additionally, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share. Both tools, however, offer the option of browsing all keywords across all
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Lesson_6.pptx - Lesson # 6 Keyword Search Tools Click to...

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