Lesson_7.pptx

Lesson_7.pptx - Lesson # 7 Search Engine Marketing Click to...

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Click to edit Master subtitle style 12/11/09 Lesson # 7 Search Engine Marketing ISDS 3105 11
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12/11/09 Learning Objectives Know what search engine marketing is Know the various SEM methods Understand the costs and benefits of SEM 22
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12/11/09 The Advantages of Internet Advertizing Search Engine Marketing Professional Organization (SEMPO) www.sempo.org The Advantages of Internet Advertizing 33
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12/11/09 Paid Placement per Click 44
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12/11/09 Banner Ads 55
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12/11/09 Ads on Website http://tampabay.bizjournals.com/tampabay/business_travel/ 66
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12/11/09 Costs of Internet Advertizing http://www.consult-x.com/papers/webpromotion-costbenefit.htm Fixed costs Variable costs Break-even Point http://www.sempo.org/learning_center/research/ 77
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12/11/09 SEM Industry Estimate 88
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12/11/09 SEM Expenditures Forecast 99
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12/11/09 1010
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12/11/09 Main Objectives of SEM 1111
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12/11/09 Metrics 1212
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Click to edit Master subtitle style 12/11/09 Google AdSense http://www.google.com/intl/en_us/ads/ads_2.html https://www.google.com/adsense/support/ Welcome to Google AdSense 1313
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This note was uploaded on 12/10/2009 for the course ISDS 3105 taught by Professor Staff during the Spring '08 term at LSU.

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Lesson_7.pptx - Lesson # 7 Search Engine Marketing Click to...

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