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Click to edit Master subtitle style Lesson # 12 Analytics ISDS 3105 12/11/09 11
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Learning Objectives To know analytics for websites To know what information you can obtain for websites To know the difference between log files and page tagging To know the difference between o ff-site and on-site analytics
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What is Web Analytics? Two categories of web analytics: Off-site On-site
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On-Site Webanalytics Logfile Analysis Reads the logfiles in which the web server records all of its transactions Brief history Cookies
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On-Site Webanalytics Page Tagging Uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser Brief history Web counters Ajax code
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Advantages Logfiles It’s automatically produced It records every transaction it Page Tagging The JavaScript is automatically run every time the page is
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Unformatted text preview: Click to edit Master subtitle style Google Analytics Google Analytics Features Advanced Segmentation Motion Charts Custom Reports Fast Implementation Keyword and Campaign Comparison Google Analytics Features Custom Dashboards AdWords Integration Internal Site Search Benchmarking Trend and Date Slider Ecommerce Tracking Google Analytics Features Funnel Visualization Site Overlay Email reports GeoTargeting Yahoo! Web Analytics To Yahoo acquired IndexTools in May 2008. IndexTools is a Web Service company. Yahoo took their Analytics tool and added many improvements. The Yahoo! Web Analytics Tool is only available for use by small businesses, IndexTools partners, and advertisers right now....
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This note was uploaded on 12/10/2009 for the course ISDS 3105 taught by Professor Staff during the Spring '08 term at LSU.

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