Powerpoint_slides_SEO_Spring_2009

Powerpoint_slides_SEO_Spring_2009 - Search Engine...

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Click to edit Master subtitle style Search Engine Optimization SEO ISDS 3105 12/11/09 11
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Introduction Search Engine Optimization by Richard Jenkins 12/11/09 22
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What is SEO? What is Search Engine Optimization?-RJ 12/11/09 33
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The Three Rings Richard Jenkins: Search Engine Optimization Keywords, No Control , Research Keywords Control! Searchers Search Engine s Web Pages 12/11/09 44
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Links http://www.google.com http://www.yahoo.com http://www.msn.com http://www.dogpile.com http://www.sempo.org/learning_center 12/11/09 55
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A short history of Library of Alexandria, 3rd century B.C. Table of contents in Greek scrolls, 2nd century BC Library of Pergamum, first books from animal skins First use of hierarchical organization system, 30 A.D. Roman author Valerius Maximus Gutenberg 1450 Dewey decimal system 1872 12/11/09 66
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History of Search Complete list of webservers (CERN) First Early search engines returned a list of pages unranked Archie preweb internet “archive” (1990, Alan Emtage, McGill University) Gopher, 1991, Mark Mccahill, University of Minnesota) Veronica & Jughead Wandex, Matthew Gray at MIT, 1993 Aliweb 1993 and JumpStation 1994 Webcrawler 1994 12/11/09 77
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Summary What is SEO? SEO – Acronym for “Search Engine Optimization.” This is the process of editing a web site’s content and code in order to improve visibility within one or more search engines. When this term is used to describe an individual, it stands for “Search Engine Optimizer” or one who performs SEO. Gopher is a distributed document search and retrieval network protocol designed for the Internet. Its goal is to function as an improved form of Anonymous FTP, enhanced with hyperlinking features similar to that of the World Wide Web. What are landing page? What are SERPS? Organic search engine results When were the first search engines invented? Who was Tim Berners_Lee (1989)? What are the three important “actors” of the internet? 12/11/09 88
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Lab Times Jan 22 Jan 29 Feb 5 Feb 12 Feb 26 Mar 5 Mar 12 Mar 26 Apr 2 12/11/09 99
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Last Semester Projects http://isdsclass.bus.lsu.edu/isds3105/3105a/ http://isdsclass.bus.lsu.edu/isds3105/3105b/ http://isdsclass.bus.lsu.edu/isds3105/3105c/ http://isdsclass.bus.lsu.edu/isds3105/3105d/ http://isdsclass.bus.lsu.edu/isds3105/3105e http://isdsclass.bus.lsu.edu/isds3105/3105f/ http://isdsclass.bus.lsu.edu/isds3105/3105g/ http://isdsclass.bus.lsu.edu/isds3105/3105g/ 12/11/09 1010
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Your Group website http://isdsclass.bus.lsu.edu/isds3105sp09/3105a/ http://isdsclass.bus.lsu.edu/isds3105sp09/3105b/ http://isdsclass.bus.lsu.edu/isds3105sp09/3105c/ http://isdsclass.bus.lsu.edu/isds3105sp09/3105d/ http://isdsclass.bus.lsu.edu/isds3105sp09/3105e/ 12/11/09 1111
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How do Search Web Crawling, Indexing, S by Richard Jenkins Search Engines 12/11/09 1212
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Powerpoint_slides_SEO_Spring_2009 - Search Engine...

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