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961030如何蒐集商情資è&u

961030如何蒐集商情資è&u

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Unformatted text preview: 9ı „“*�� & õ õ • ¹ õ • ª • ¹ * 1 ł @”“* 2 X / ? 1 1 1 1 3 �� � � � � � �? ł b ł ‰ 4 ( º @ ” “ * 1. 2. ( º @ ” “ * 3. ( º @ ” “ * 1/ 2/ (Desk Research) : (Field Survey): ( º @ ” “ * 4. ( º @ ” “ * 5. ( º @ ” “ * 5 � fl‰ x *� ‚‚“*� � � � � � � � 6 1. ı ı „ „“* 2. Hı Ł @ ” “ * „ 3. Hı Ł @ ” “ * „ 7 I nformation? 1. 1 2. 1 3. ˜ é 4. ˜ é 5. 6. 1 7. ˜ é 8. 1 @ @ 1 @ º ª 1 * ? 8 ? 1 º º ª ª * * 1 1 1 1 ? ? 1 ? 1 ?P ? ? .x • •x * @” “ * x @” “ * , @” “ * ? . x x x @ ” “* @ ”“ * @º ª 1 9 1. ( ı’ * * * * * ”“* „ * 8t ¢‚ “ ª ª ª ª ª 10 2. ºı @ ” “ * „ �� ) ı * � � � � º @” ª ��� ��� � ( � � � � � � � � � º @” ª * 11 3. ¨ ı ’”“ „ /¨ ı ’”“* „ ’”ª /ı ¨ ’”ª * ¨ 12 X 1. p ; . @ ”“ * 3 . * * @ ”“ * 2 . „ Æ 1/ 2/ 3/ X 4/ p ; . „ Æ 13 x ( ) , , , , ’”“*, ’”“*, , , * , , , , , , , , ( ) fl ‰ ’ ” “ * ’”“ 1. 2. 14 . 1. ı ı ı ı ı ı’ ı ı’”“* „ -ı „? ’ „” „“* ’ „ ”“ “ „ „ „ „ ” “ “ ** „ ı - 2. 3. 4. 5. 6. 7. 8. 15 1.. ı 1 „ 9 F � � ’”ª * h h ’”ª ’”ª * ’ ” ’”ª * h h h 16 ¤ı ��� ��� ¤� � ��� ��� ��� ¤� � ��� ��� ’ „” “ * � “* � � ’ � � � ’ � � � ”ª � * ) � ” ª � ( ı/ 17 2. . ’”“* ( 1. H 2. 3. . 1. 2. H 3. ( ’”“* ‘ ) ‘ ) 18 �� � � � � � � ¤J ł fi : ∙ “ * ‰ / / / 19 1. 2. x 2 !fl‰ fl‰ fl‰ x 2 x2 ‚“* ; ‚“* ‚“* * p * * , . x2 ‚“* g „ ­2/4/6/8/10 ) 20 • CCC Code( • H.S Code( h ’” “* h ’ ” “ *6 ) 3. ı „“ 21 ( 1. ( ‚‚“* ‚‚“* ‚‚“* @ / .( ( 2. .( CCC Code / ) 2. ‚ ‚ (APEC/ ‚‚“* 1.H.S. code ) (( ‚‚“ / / 22 4. 2. 1. ’ ” “ * 23 5. ı „ * ‚ ‚ ’”ª ’”ª 24 6. h h ’ ”“* ł ’”“* ’ ” “ ” “ * ( ) 25 7. ¤ ’ ”“* P „ P P P „ ¤ Ø @ ” 26 8. Hı ’ „ ” “ “ ** ­ H ı ’ „ ” ““ ** 1. Hı ı ’ „ ” “ “ ** fl„ ‰ ** “ & 9F��� 2. ı 3.. Hı 3 4.. ı 4 „ ’ „ ” “ “ ** „ 27 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. . ¤ ı ’ „” “ * � “* ‚ (¤ ’”“ , * �� ( . /¤ , / ’”“ / ,¤ ’” “ � )� , ) ( , ) 28 ‚ 1. ‚ 2. ‚ 3. ‚ 4. ‚ 5. ‚ 6. ‚ 7. ”“* 8. ‚ 9. ‚ 10. 11. 12. ‚ 13. ‚ ”“ ” 29 ı ’ „ ” ““ (Trade Data Library) 2. ı ’ ” “ * (Digital Collections) „ 3. ı ’ ” “ ** (Publications) „ (Publications) 1. ı ’ „ ” “ “ 30 1. ı @ „” ““ 5 ) (Trade Data Library) ı/ ı/ ı/ ı/ ı „ ( 55,300 55,300 � @ 700 @ ” ª 120,000 ı / 31 ¤ ¤ 1. 5 n„“ n „ “ * * * * ( / ( ) / ) 2. 5 3. fl ‰ 4. 6. ¤ 7. ¤ 5. p ; . „ “ * n„“* n„“* n„“ 8. ¤ 32 @”“ 1. 2. 3. 4. 5. fl ‰ * / @”“* ¨ & ¨ ¨& ¨& ¨& 195 1 „ @”“* 33 34 2. Hı ’ „ ”“ “* * (Digital Collections ) 35 h� ’ ” ª � (Taiwantrade) (http://www.taiwantrade.com.tw) (http://www.taiwantrade.com.tw) h Ž' º ª* (TAITRA Global Trade Source) (TAITRA (http://www.taitraesource.com) h Ž' º h ’” ª ª (Computerized­databases) (CD­ROMs ) 36 ¨ı :„ ∙“ “ * * ¨� : ∙ ª � � � � � ¨ � : ∙ ª � 37 ( CD­ROMs ) World Trade Atlas ( 66 ! fl ‰ * ø “* Thomas Register (8 ’ ” “ * 58 ’ ” “ * Directory of U.S. Importers/Exporters (8 ’”“* /8 ’ ” “ * 4 U.S. Waterborne Imports ( (¤ 30­50 ) Eastern Europe Kompass ( 19 33 8 ’ ” “ * ) Europe Kompass ( 16 40 8 ’ ” “ * ) Middle East & Africa Kompass (8 ’ ” “ 12 14 8 ’ ” “ * ) Asia­Pacific Kompass ( 11 20 8 ’ ” “ * ) D&B Principal International Business p 17 8 ) ) ’ ”“ ) 38 3. ı ˛““ ı „ (Publications) ( Publications) 39 ­ õ ’ „ ”“ “ * ��� * ­ ı ’ ” “ * „“* ­ � ı � � � ­Taiwan Products � 40 ł § : ∙ “ * � ł§ � ı ! fl fl fl fl fl fl fl : fl ‰ ‰ ‰ ‰ ‰ ‰ ‰ ‰ ∙“ „� 6 ˙ „ “ 41 ...
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