Product Marketing Strategy Questions for QNAP Sales

Product Marketing - NOVOGO Confidential Marketing Strategy Questions for NOVOGO Objective To establish a baseline examination of NOVOGOs markets

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
NOVOGO Confidential Marketing Strategy Questions for NOVOGO Objective: To establish a baseline examination of NOVOGO’s markets and market penetration strategies Target Market(s): - List NOVOGO’s target market segments (e.g. IT channel, distributors, SI, e.com, dealer, VAR, project based customers…) - What are the characteristics of each target market segment? o Describe the customers in each segment. Further segment them as necessary. o What are their major needs? o What business objectives are the customers trying to solve? o Describe a typical end-end solution to meet the customers’ needs - How large are the market segment(s)? o IT spending o Geographical distribution? (how many in each region?) o How many units each year? o What is the growth rate? o What are the ASP assumptions - Market dynamics o How will prices change each year? o How will the customer needs evolve? I.e. how will technology requirements change over time o How will the players change (e.g. Merge & Acquisition, Cisco buys Airespace)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/10/2009 for the course -2 FSA taught by Professor Yehuda during the Spring '09 term at Cornell University (Engineering School).

Page1 / 3

Product Marketing - NOVOGO Confidential Marketing Strategy Questions for NOVOGO Objective To establish a baseline examination of NOVOGOs markets

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online