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Product Marketing Strategy Questions for QNAP Sales

Product Marketing Strategy Questions for QNAP Sales -...

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NOVOGO Confidential Marketing Strategy Questions for NOVOGO Objective: To establish a baseline examination of NOVOGO’s markets and market penetration strategies Target Market(s): - List NOVOGO’s target market segments (e.g. IT channel, distributors, SI, e.com, dealer, VAR, project based customers…) - What are the characteristics of each target market segment? o Describe the customers in each segment. Further segment them as necessary. o What are their major needs? o What business objectives are the customers trying to solve? o Describe a typical end-end solution to meet the customers’ needs - How large are the market segment(s)? o IT spending o Geographical distribution? (how many in each region?) o How many units each year? o What is the growth rate? o What are the ASP assumptions - Market dynamics o How will prices change each year? o How will the customer needs evolve? I.e. how will technology requirements change over time o How will the players change (e.g. Merge & Acquisition, Cisco buys Airespace) -
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