ln17 - MIT 4.602, Modern Art and Mass Culture (HASS-D)...

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MIT 4.602 , Modern Art and Mass Culture (HASS-D) Spring 2004 Professor Caroline A. Jones Lecture Notes History, Theory and Criticism Section, Department of Architecture Week 11 MARKETING MASS CULTURE: Robert Rauschenberg’s Coca-Cola Plan I. The artist’s body – an “index” of where we are A. Pollock – the index is pulverized and disassembled, distributed, sublimated into the Sublime B. Rauschenberg/ Johns – the index is all, but what is the index? is the object an index or a symbol? (of artistic agency, of manufacturing, of the artist’s body, of the artist as everyman/ no-man?) II. Rauschenberg’s search for “the gap between art and life” A. John Cage and the aesthetics of silence (4'33") B. Trajectories from life to Art C. The dyad of the object-self – Coca-Cola as avatar of American culture overseas III. Jasper Johns’s focus on “objects the mind already knows” A. Objects, or images? B. The watchman and the spy
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This note was uploaded on 12/11/2009 for the course ARCHITECTU 4.602 taught by Professor Prof.carolinejones during the Spring '04 term at MIT.

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ln17 - MIT 4.602, Modern Art and Mass Culture (HASS-D)...

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