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Unformatted text preview: PSYC260 September 4 th , 2008 Topic 2: Cognitive Dissonance and Self-Esteem Maintenance 1. Two fundamental motives To understand how people construe the world we need to examine two basic human motives: a. Self- Esteem Maintenance: The Desire to Feel Good About Ourselves b. Social Cognition Approach: The Desire to Be Accurate About the Social World Oops . . . 1950s, Michigan, Marian Keech: The world will end on Dec. 21 True believers would be picked up by a flying saucer on Dec. 20, deliver them to the Planet Clarion The world didnt end What happened to Mrs. Keech and the cult? Festinger, Riecken, & Schachter (1956). When prophecy fails. Self-Justification Jan. 29, 2002: President Bush says in the State of the Union that Iraq has weapons of mass destruction March 20, 2003: Iraq war begins March 30, 2003, Donald Rumsfield: We know where the WMD are OopsNo WMD after all. Dec. 18, 2005, President Bush: [M]uch of the intelligence turned out to be OopsNo WMD after all....
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