PSYC260Lecture05 - PSYC 260 Sept 11th, 2008 How Do We Form...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
PSYC 260 Sept 11 th , 2008 How Do We Form Beliefs About Ourselves and the Social World? Maintain Self - Esteem (e.g., Dissonance Theory, Lecture 2) Use Strategies to Increase Accuracy (Social Cognition) Topic 3: Social Cognition 1. Social Cognition a. The power of the human brain Amazing capabilities to perceive and understand the social world b. Sophisticated strategies i. But: These strategies can lead to errors ii. NOT because of self-esteem maintenance iii. Social cognition is not perfect c. Two modes of social cognition: i. Automatic Thinking : Nonconscious, Unintentional, Involuntary, Effortless ii. Controlled Thinking: Conscious, Intentional, Voluntary, Effortful 2. Automatic Thinking: using schemas a. The Good News: We possess a powerful unconscious mind that helps us make decisions automatically b. The Bad News: Can unknowingly produce bad decisions c. Revolution in Research Psychology i. There is a vast, functional, set of unconscious processes that are vital to human functioning ii. Sizes up our environments, disambiguates them, interprets them, and initiates behavior quickly iii. Estimate of Norretranders (1998) 1. Our five senses take in 10,000,000 bits of information per second 2. We process 7-40 pieces of information consciously per second 3. What happens to the other 9,999,960? iv. What Automatic Processing Does: 1. Lower-Order Mental Processing (e.g., perception, memory) 2. Learning (e.g. child learning native language) Implicit Learning: Picking up things about our environments without awareness Everyday life example: Language acquisition and comprehension
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/11/2009 for the course PSYC 260 taught by Professor Oishi during the Spring '08 term at UVA.

Page1 / 4

PSYC260Lecture05 - PSYC 260 Sept 11th, 2008 How Do We Form...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online