PSYC260Lecture11&12 - Conformity

PSYC260Lecture11&12 - Conformity - PSYC 260 Oct 7th...

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PSYC 260 Oct 7 th th , 2008 Topic 6: Conformity Summary of Course So Far To understand how people construe the world we need to examine two basic human motives: Self - Esteem Maintenance: The Desire to Feel Good About Ourselves Social Cognition Approach: The Desire to Be Accurate About the Social World These motives are important determinants of: How we perceive others (social perception) How we perceive ourselves (self-justification, self-understanding) How we respond to social influence 1. Conformity a. Definition: A change in one’s behavior in response to the real or imagined influence of other people b. Types of Conformity i. Informational Function of Social Influence 1. Private Acceptance – behavior of people around serve as a cue as to how to respond 2. The need to be accurate/importance – more important, more conform 3. Example: Sherif (1935) studies – using Autokinetic Effect, asked people to determine how much the light sources moved 4. Results: People tended to start out giving different estimates but over time conformed to each other, though different groups conformed to different values ii. Normative Function of Social Influence 1. Public Compliance – Do not wish to be ridiculed or punished for being different 2. The need to be accurate/importance – more important, less conform 3. Example: Asch (1956) studies – Which of the three lines on the right are closest in
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This note was uploaded on 12/11/2009 for the course PSYC 260 taught by Professor Oishi during the Spring '08 term at UVA.

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PSYC260Lecture11&12 - Conformity - PSYC 260 Oct 7th...

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