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Unformatted text preview: Sheet1 Page 1 Óïðàâëåíèå ìàðêåòèíãîì - ýòî ñîâîêóïíîñòü ìåðîïðèÿòèé ïî àíàëèçó, ðàçðàáîòêå, ðåàëèçàöèè è êîíòðîëþ íàä óñòàíîâëåíèåì, ó Îñóùåñòâëåíèå ìàðêåòèíãîâîé äåÿòåëüíîñòè ïðåäïîëàãàåò óïðàâëåíèå ýòèì ïðîöåññîì, êîòîðûé âêëþ÷àåò: 1.ïîëó÷åíèå èíôîðìàöèè î ðûíêå 2.ðàçðàáîòêó íà îñíîâå ýòîé èíôîðìàöèè ìàðêåòèíãîâîé ïðîãðàììû ôèðìû 3.îðãàíèçàöèþ âûïîëíåíèÿ ýòîé ïðîãðàììû 4.êîíòðîëü çà âûïîëíåíèåì ìàðêåòèíãîâîé ïðîãðàììû Ô.Êîòëåð: Ïðîöåññ óïðàâëåíèÿ ìàðêåòèíãîì ñîñòîèò èç: 1) àíàëèçà ðûíî÷íûõ âîçìîæíîñòåé, 2) îòáîðà öåëåâûõ ðûíêîâ, 3) ðàçðàáîòêè êîìïëåêñà ìàðêåòèíãà,...
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