07 Отбор целе&

07 Отбор целе&

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Sheet1 Page 1 Îòáîð öåëåâûõ ðûíêîâ ñîñòîèò èç 4 ýòàïîâ. 1.Çàìåðû è ïðîãíîçèðîâàíèå ñïðîñà Îáäóìûâàÿ âûõîä íà ðûíîê ñî ñðåäñòâîì îò ãîëîâíîé áîëè, ôèðìà "Ýëåí Êåðòèñ" çàõî÷åò ïðîâåñòè áîëåå òî÷íóþ îöåíêó íûíåøíåãî è  ðàâíîé ìåðå âàæåí è áóäóùèé ðàçìåð ðûíêà ñðåäñòâ îò ãîëîâíîé áîëè. Âåäü ôèðìû õîòÿò âíåäðÿòüñÿ íà ðàñòóùèå ðûíêè.  ï ð 2. Ñåãìåíòèðîâàíèå ðûíêà Ïðîöåññ ðàçáèâêè ïîòðåáèòåëåé íà ãðóïïû íà îñíîâå ðàçëè÷èé â íóæäàõ, õàðàêòåðèñòèêàõ è/èëè ïîâåäåíèè íàçûâàåòñÿ ñåã ì å Íå âñå ïðèåìû ñåãìåíòèðîâàíèÿ ðûíêà îäèíàêîâî ïîëåçíû.
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This document was uploaded on 12/13/2009.

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