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08 РазработÐ&ord

08 РазработÐ&ord

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Sheet1 Page 1 Ðàçðàáîòêà êîìïëåêñà ìàðêåòèíãà Êîìïëåêñ ìàðêåòèíãà-îäíî èç îñíîâíûõ ïîíÿòèé ñîâðåìåííîé ñèñòåìû ìàðêåòèíãà. Êîìïëåêñ ìàðêåòèíãà-íàáîð ïîääàþùèõñÿ êîíòðîëþ ïåðåìåííûõ ôàêòîðîâ ìàðêåòèíãà, ñîâîêóïíîñòü êîòîðûõ ôèðìà èñïîëüçóåò â ñò Òîâàðî-àññîðòèìåíòíàÿ ïîëèòèêà Ðàñïðåäåëåíèå Ìàðêåòèíê Ìèêñ Öåíîâàÿ ïîëèòèêà Ñòèìóëèðîâàíèå ñáûòà Òîâàð -ýòî íàáîð "èçäåëèé è óñëóã", êîòîðûå ôèðìà ïðåäëàãàåò öåëåâîìó ðûíêó. Öåíà-äåíåæíàÿ ñóììà, êîòîðóþ ïîòðåáèòåëè äîëæíû óïëàòèòü äëÿ ïîëó÷åíèÿ òîâàðà. Íàçíà÷åííàÿ ôèðìîé öåíà äîëæíà ñîîòâåòñòâîâàòü âîñïðèíèìàåìîé öåííîñòè ïðåäëîæåíèÿ, èíà÷å ïîêóïàòåëè áóäóò ïðèîáðåòàòü ò
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