09 Претворен&ET

09 Претворен&ET

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Sheet1 Page 1 Ïðåòâîðåíèå â æèçíü ìàðêåòèíãîâûõ ìåðîïðèÿòèé Åñëè ôèðìà ñòàâèò çàäà÷ó ýôôåêòèâíî ðàçâèâàòüñÿ îíà äîëæíà â ñâîåé äåÿòåëüíîñòè èñïîëüçîâàòü äâå ñèñòåìû. 1. Ñòðàòåãè÷åñêîãî ïëàíèðîâàíèå 2. Ñèñòåìà ïëàíèðîâàíèÿ ìàðêåòèíãà Öåëü ïåðâîé ñèñòåìû-óäîñòàâåðèòñÿ ÷òî ôèðìà íàõîäèò ñèëüíûå ñòîðîíû ñâîåé äåÿòåëüíîñòè è ñîêðàùàåò èëè ñâàðà÷èâàåò ñ Ïîä ïëàíèðîâàíèåì ìàðêåòèíãà ïîíèìàåòñÿ ðàçðàáîòêà ïëàíîâ äëÿ êàæäîãî îòäåëüíîãî ïðîèçâîäñòâà, òîâàðà èëè òîâàðíîé ìàðêè ô è Ïîä ïëàíèåðîâàíèåì Ì. ïîíèìàåòñÿ ðàçðàáîòêà ïëàíîâ ôèðìû ñ êîíêðåòíîé äåòàëèçàöèåé è ó÷èòûâàÿ âîçìîæíîñòè ôèðìû.
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