23 Решение о&N

23 Решение о&N

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Sheet1 Page 1 ÐÅØÅÍÈß ÎÒÍÎÑÈÒÅËÜÍÎ ÓÏÀÊÎÂÊÈ ÒÎÂÀÐÀ Ìíîãèå òîâàðû, ïðåäëàãàåìûå íà ðûíêå, äîëæíû áûòü îáÿçàòåëüíî óïàêîâàíû. Óïàêîâêà ìîæåò èãðàòü íåñóùåñòâåííóþ ðîëü (íàïð Óïàêîâêà-ðàçðàáîòêà è ïðîèçâîäñòâî âìåñòèëèùà èëè îáîëî÷êè äëÿ òîâàðà.. Âìåñòèëèùå èëè îáîëî÷êà-ýòî ðàçíûå âàðèàíòû óïàêîâêè, êîòîðàÿ âêëþ÷àåò â ñåáÿ òðè- ñëîÿ. Âíóòðåííÿÿ óïàêîâêà-ýòî íåïîñðå Íåîòúåìëåìîé ÷àñòüþ óïàêîâêè ÿâëÿþòñÿ ÌÀÐÊÈÐÎÂÊÀ è ïå÷àòíàÿ èíôîðìàöèÿ ñ îïèñàíèåì òîâàðà, íàíåñåííûå íà ñàìó óïàêîâêó è Ðàñøèðåíèþ èñïîëüçîâàíèÿ óïàêîâêè â êà÷åñòâå îðóäèÿ ìàðêåòèíãà ñïîñîáñòâóþò ñàìûå ðàçíûå ôàêòîðû: 1. Ñàìîîáñëóæèâàíèå â òîðãîâëå. Âñå áîëüøåå ÷èñëî òîâàðîâ ïðîäàþò â óíèâåðñàìàõ è ìàãàçèíàõ ñíèæåííûõ öåí ìåòîäîì ñàìîîá 2. Ðîñò äîñòàòêà ïîòðåáèòåëåé. Ðàñòóùèé äîñòàòîê ïîòðåáèòåëåé îçíà÷àåò, ÷òî îíè ãîòîâû çàïëàòèòü íåìíîãî áîëüøå çà óäîáñ 3. Îáðàç ôèðìû è îáðàç ìàðêà. Ôèðìû îñîçíàþò äåéñòâåííóþ ìîùü õîðîøî ñïðîåêòèðîâàííîé óïàêîâêè êàê ïîìîùíèêà ïîòðåáèòåëÿ â ì3....
View Full Document

This document was uploaded on 12/13/2009.

Page1 / 9

23 Решение о&N

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online