35 Рознична&Nt

35 Рознична&Nt

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Sheet1 Page 1 Ðîçíè÷íàÿ òîðãîâëÿ Ïðèðîäà è çíà÷åíèå ðîçíè÷íîé òîðãîâëè Ðîçíè÷íàÿ òîðãîâëÿ-ëþáàÿ äåÿòåëüíîñòü ïî ïðîäàæå òîâàðîâ èëè óñëóã íåïîñðåäñòâåííî êîíå÷íûì ïîòðåáèòåëÿì äëÿ èõ ëè÷íîãî íå ê Ïðè÷åì ñîâåðøåííî íåâàæíî, êàê èìåííî ïðîäàþòñÿ òîâàðû èëè óñëóãè (ìåòîäîì ëè÷íîé ïðîäàæè, ïî ïî÷òå, ïî òåëåôîíó èëè ÷åðåç òîð ã Ðîçíè÷íàÿ òîðãîâëÿ-îäíà èç êðóïíåéøèõ îòðàñëåé äåÿòåëüíîñòè Ñîâðåìåííîìó ðîçíè÷íîìó òîðãîâöó íåîáõîäèìî âíèìàòåëüíî ñëåäèòü çà ïðèçíàêàìè ïåðåìåí è áûòü ãîòîâûì ê ïåðåîðèåíòèðîâêå ñâîåé Êðóïíûé ðîçíè÷íûé òîðãîâåö íåðåäêî ïðèâÿçàí ê ñîáñòâåííûì ïîëèòè÷åñêèì óñòàíîâêàì, êîòîðûå ðóêîâîäñòâî ñ÷èòàåò "îáû÷íûì çä ð Ìíîãî â ðîçíèöå è ìàëåíüêèõ "ñåìåéíûõ" ìàãàçèí÷èêîâ. Çàâåäåíèÿ ìåëêèõ ðîçíè÷íûõ òîðãîâöåâ èãðàþò âàæíóþ ðîëü â ñèëó íåñê 1.  íèõ ÷àñòî ïîÿâëÿþòñÿ íîâûå ôîðìû ðîçíè÷íîé òîðãîâëè, êîòîðûå ïîçäíåå ïåðåíèìàþò è êðóïíûå ìàãàçèíû. 2. Îíè áîëåå óäîáíû äëÿ ïîòðåáèòåëÿ, ïîñêîëüêó âñòðå÷àþòñÿ ïðàêòè÷åñêè âåçäå. 3. Íåðåäêî îíè îòëè÷àþòñÿ áîëüøåé ñòåïåíüþ ïðèñïîñîáëÿåìîñòè è ïðåäîñòàâëÿþò ïîòðåáèòåëþ áîëåå èíäèâèäóàëèçèðîâàííûå ó ñ ÂÈÄÛ ÐÎÇÍÈ×ÍÛÕ ÒÎÐÃÎÂÛÕ ÏÐÅÄÏÐÈßÒÈÉ 1, Ðîçíè÷íûå òîðãîâûå ïðåäïðèÿòèÿ ñàìîîáñëóæèâàíèÿ Ñàìîîáñëóæèâàíèå ÿâëÿåòñÿ îñíîâîé ëþáîé òîðãîâëè ñî ñêèäêîé. Ðàäè ýêîíîìèè ìíîãèå ïîòðåáèòåëè ãîòîâû ñàìîñòîÿòåëüíî çàíèìà 2,Ðîçíè÷íûå òîðãîâûå ïðåäïðèÿòèÿ ñî ñâîáîäíûì îòáîðîì òîâàðîâ èìåþò ïðîäàâöîâ, ê êîòîðûì ïðè æåëàíèè ìîæíî îáðàòèòüñÿ çà ñîä å 3, Ðîçíè÷íûå òîðãîâûå ïðåäïðèÿòèÿ ñ îãðàíè÷åííûì îáñëóæèâàíèåì áåñïå÷èâàþò ïîêóïàòåëþ áîëåå âûñîêèé óðîâåíü ïîìîùè ñî ñòîðîíû òîðãîâîãî ïåðñîíàëà, ïîñêîëüêó â òàêèõ ìàãàçèíàõ ïðîäàþò áîë ü 4, Ðîçíè÷íûå òîðãîâûå ïðåäïðèÿòèÿ ñ ïîëíûì îáñëóæèâàíèåì, òàêèå, êàê ôåøåíåáåëüíûå óíèâåðìàãè, èìåþò ïðîäàâöîâ, ãîòîâûõ
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This document was uploaded on 12/13/2009.

Page1 / 16

35 Рознична&Nt

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online