41 TQM - TQM Total Quality Marketing 2 1 2 4 1 2 TQM TQM

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Sheet1 Page 1 TQM Total Quality Marketing Öåëü: êîìïàíèÿ äîëæíà ðàáîòàòü íàä êà÷åñòâîì ïðîäóêöèè â öåëîì Âêëþ÷àåò 2 ìåõàíèçìà: 1.ïîääåðæêà êà÷åñòâà 2.íåîáõîäèìî ïîâûøàòü óðîâåíü êà÷åñòâà Ïðèâëåêàåò ê ðàáîòå âñåõ ðàáîòíèêîâ. Îõâàòûâàåò 4 ñôåðû: óäîâëåòâîðåííîñòü ïåðñîíàëà, êëèåíòîâ, ôèíàíñîâûé ðåçóëüòàò, óðîâåíü êà÷åñòâà ïðîäóêöèè. Øàã 1. íåîáõîäèìî ïðèíèìàòü êàê ìîæíà áîëüøå êîëè÷åñòâà ëþäåé. Øàã2. Îöåíêà óäîâëåòâîðåíèÿ ïåðñîíàëà. Ïðè ðåøåíèè âûðàýæåíûõ ïðîáëåì ñîáèðàþò ãðóïïû èç ðàçíûõ ãîðîäîâ è ðàáîòàþò âìåñòå íàä ïðîáëåìîé.
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This document was uploaded on 12/13/2009.

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