44 Основные э&

44 Основные э&

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Unformatted text preview: Sheet1 Page 1 Îñíîâíûå ýòàïû ìåòîäèêè ðàñ÷åèâ âûõîäíîé öåíû 1. Ïîñòàíîâêà çàäà÷ öåíîîáðàçîâàíèÿ 2. Îïðåäåëåíèå ñïðîñà 3.Îöåíêà çàòðàò 4.Àíàëèç öåí è òîâàðîâ êîíêóðåíòîâ 5.Âûáîð ìåòîäà öåíîîáðàçîâàíèÿ 6.Óñòàíîâëåíèå êîíå÷íîé öåíû 1. ÏÎÑÒÀÍÎÂÊÀ ÇÀÄÀ× ÖÅÍÎÎÁÐÀÇÎÂÀÍÈß Ïðåæäå âñåãî ôèðìå ïðåäñòîèò ðåøèòü, êàêèõ èìåííî öåëåé îíà ñòðåìèòñÿ äîñòè÷ü ñ ïîìîùüþ êîíêðåòíîãî òîâàðà. Åñëè âûáîð Ö Â òî æå âðåìÿ ôèðìà ìîæåò ïðåñëåäîâàòü è äðóãèå öåëè. ×åì ÿñíåå ïðåäñòàâëåíèå î íèõ, òåì ëåã÷å óñòàíàâëèâàòü öåíó. Ïðè 1,, Îáåñïå÷åíèå âûæèâàåìîñòè ñòàíîâèòñÿ îñíîâíîé öåëüþ ôèðìû â òåõ ñëó÷àÿõ, êîãäà íà ðûíêå ñëèøêîì ìíîãî ïðîèçâîäèòåëåé 2,, Ìàêñèìèçàöèÿ òåêóùåé ïðèáûëè Ìíîãèå ôèðìû ñòðåìÿòñÿ ìàêñèìèçèðîâàòü òåêóùóþ ïðèáûëü. Îíè ïðîèçâîäÿò îöåíêó ñïðîñà è èçäåðæåê ïðèìåíèòåëüíî ê ðàçíûì ó 3,,Çàâîåâàíèå ëèäåðñòâà ïî ïîêàçàòåëÿì äîëè ðûíêà Äðóãèå ôèðìû õîòÿò áûòü ëèäåðàìè ïî ïîêàçàòåëÿì äîëè ðûíêà. Îíè âåðÿò, ÷òî êîìïàíèÿ, êîòîðîé ïðèíàäëåæèò ñàìàÿ áîëüøàÿ äîë 4,,Çàâîåâàíèå ëèäåðñòâà ïî ïîêàçàòåëÿì êà÷åñòâà òîâàðà Ôèðìà ìîæåò ïîñòàâèòü ñåáå öåëüþ äîáèòüñÿ, ÷òîáû åå òîâàð áûë ñàìûì âûñîêîêà÷åñòâåííûì èç âñåõ ïðåäëàãàåìûõ íà ðûíêå. 2. ÎÏÐÅÄÅËÅÍÈÅ ÑÏÐÎÑÀ Ëþáàÿ Öåíà, íàçíà÷åííàÿ ôèðìîé, òàê èëè èíà÷å, ñêàæåòñÿ íà óðîâíå ñïðîñà íà òîâàð.  îáû÷íîé ñèòóàöèè ñïðîñ è öåíà íàõîäÿò Åñëè ïîä âëèÿíèåì íåáîëüøîãî èçìåíåíèÿ öåíû ñïðîñ ïî÷òè íå ìåíÿåòñÿ, ìû ãîâîðèì, ÷òî îí íåýëàñòè÷åí. Åñëè æå ñïðîñ ïðåòåðïåâàå ×òî îïðåäåëÿåò ýëàñòè÷íîñòü ñïðîñà ïî öåíàì? Ñïðîñ, âåðîÿòíåå âñåãî, áóäåò ìåíåå ýëàñòè÷íûì ïðè ñëåäóþùèõ îáñòîÿòåëüñòâ Åñëè ñïðîñ ìîæíî íàçâàòü ýëàñòè÷íûì, ïðîäàâöàì ñòîèò çàäóìàòüñÿ î ñíèæåíèè öåíû. Ñíèæåííàÿ öåíà ïðèíåñåò áîëüøèé îáúåì îá 3. ÎÖÅÍÊÀ ÇÀÒÐÀÒ3....
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44 Основные э&

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