March6 - withdrawal Other Options • • “Agreeing to...

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Click to edit Master subtitle style 12/13/09 Attitudes Continued from March 4
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12/13/09 Review: Intro to Attitudes Definition Functions Components Measurement (Likert scales) Results Frequency distributions Correlations
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12/13/09 Theories of Attitude Change Heider’s Balance Theory Links attitudes and social relationships Festinger’s Dissonance Theory Both are based on the idea of “cognitive consistency”
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12/13/09 Balance Theory Third Parties (people, events, situations) Dissimilar attitudes as a source of tension Triangles Balanced and unbalanced states Examples of imbalanced triangles Friendships Relations with parents
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12/13/09 Restoring Cognitive Balance Persuade Person B to change his or her attitudes toward “C” Re-evaluate (change) own attitudes toward “C” Re-evaluate (change) own attitudes toward Person B
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Unformatted text preview: withdrawal 12/13/09 Other Options • Compartamentalization • “Agreeing to disagree” 12/13/09 Leon Festinger’s Theory of Cognitive • Two situations in which dissonance commonly occurs. – After a decision (“post decisional dissonance” – When one acts in a way that is inconsistent with one’s own beliefs. (“counter-attitudinal behavior”) • A.k.a. “attitude-descrepant behavior 12/13/09 Post Decisional Dissonance • Many cognitions associated with a decision – Most are “consonant” with the decision – But some are “dissonant” with the decision • Dissonance is an uncomfortable state; people are motivated to reduce it. • Theory predicts that to reduce 12/13/09 Examples • Choosing a part-time job – See Figure 6.3 in the text, page 87 • Deciding to end a relationship...
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March6 - withdrawal Other Options • • “Agreeing to...

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