March6 - withdrawal 12/13/09 Other Options...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style 12/13/09 Attitudes Continued from March 4
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
12/13/09 Review: Intro to Attitudes Definition Functions Components Measurement (Likert scales) Results Frequency distributions Correlations
Background image of page 2
12/13/09 Theories of Attitude Change Heider’s Balance Theory Links attitudes and social relationships Festinger’s Dissonance Theory Both are based on the idea of “cognitive consistency”
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
12/13/09 Balance Theory Third Parties (people, events, situations) Dissimilar attitudes as a source of tension Triangles Balanced and unbalanced states Examples of imbalanced triangles Friendships Relations with parents
Background image of page 4
12/13/09 Restoring Cognitive Balance Persuade Person B to change his or her attitudes toward “C” Re-evaluate (change) own attitudes toward “C” Re-evaluate (change) own attitudes toward Person B
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
Background image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: withdrawal 12/13/09 Other Options Compartamentalization Agreeing to disagree 12/13/09 Leon Festingers Theory of Cognitive Two situations in which dissonance commonly occurs. After a decision (post decisional dissonance When one acts in a way that is inconsistent with ones own beliefs. (counter-attitudinal behavior) A.k.a. attitude-descrepant behavior 12/13/09 Post Decisional Dissonance Many cognitions associated with a decision Most are consonant with the decision But some are dissonant with the decision Dissonance is an uncomfortable state; people are motivated to reduce it. Theory predicts that to reduce 12/13/09 Examples Choosing a part-time job See Figure 6.3 in the text, page 87 Deciding to end a relationship...
View Full Document

Page1 / 9

March6 - withdrawal 12/13/09 Other Options...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online