March9 - Transition • Pages 90 – 101 deal with the...

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Click to edit Master subtitle style 12/13/09 Attitudes and Altruism March 9, 2009
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12/13/09 Review Theories of Cognitive Consistency Heider’s Balance Theory Attitudes towards third parties Festinger’s Dissonance Theory Post-decisional dissonance
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12/13/09 Counter-attitudinal Behavior A second circumstance that Festinger believed produces cognitive dissonance Under particular conditions Freely chosen, few external justifications Public (rather than private) Hypothesis: the greater the magnitude of the dissonance, the greater the attitude change
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12/13/09 Classic Experiment Description of the task (Festinger & Carlsmith) Manipulation of the independent variable Low reward condition; high reward condition Measurement of the dependent variable Result: “the dissonance effect” The greater the reward or incentive for engaging in counter-attitudinal behavior, the less the resulting attitude change.
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Unformatted text preview: 12/13/09 Transition • Pages 90 – 101 deal with the issue of whether attitudes predict behavior; skip over this. Go to the next chapter on Altruism. • What do the following have in common? – Examples: giving someone a ride, help change a flat tire, donate blood, give to charity, return lost items to owners; assist victims of accident, etc. 12/13/09 Altruism • Defined: Helping that is intended to provide aid to someone else without expectation of any reward (other than the good feeling that may result). • Why do people behave altruistically? – The empathy-altruism hypothesis 12/13/09 Empathy • The term empathy refers to the process by which we imagine ourselves in the same situation as someone else and experience vicariously the same emotions the other person is feeling. – By relieving the suffering of others we alleviate our own as well....
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This note was uploaded on 12/13/2009 for the course SOCIOL 105 taught by Professor Zussman during the Spring '08 term at UMass (Amherst).

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March9 - Transition • Pages 90 – 101 deal with the...

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