March9 - 12/13/09 Transition Pages 90 101 deal with the...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style 12/13/09 Attitudes and Altruism March 9, 2009
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
12/13/09 Review Theories of Cognitive Consistency Heider’s Balance Theory Attitudes towards third parties Festinger’s Dissonance Theory Post-decisional dissonance
Background image of page 2
12/13/09 Counter-attitudinal Behavior A second circumstance that Festinger believed produces cognitive dissonance Under particular conditions Freely chosen, few external justifications Public (rather than private) Hypothesis: the greater the magnitude of the dissonance, the greater the attitude change
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
12/13/09 Classic Experiment Description of the task (Festinger & Carlsmith) Manipulation of the independent variable Low reward condition; high reward condition Measurement of the dependent variable Result: “the dissonance effect” The greater the reward or incentive for engaging in counter-attitudinal behavior, the less the resulting attitude change.
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 12/13/09 Transition Pages 90 101 deal with the issue of whether attitudes predict behavior; skip over this. Go to the next chapter on Altruism. What do the following have in common? Examples: giving someone a ride, help change a flat tire, donate blood, give to charity, return lost items to owners; assist victims of accident, etc. 12/13/09 Altruism Defined: Helping that is intended to provide aid to someone else without expectation of any reward (other than the good feeling that may result). Why do people behave altruistically? The empathy-altruism hypothesis 12/13/09 Empathy The term empathy refers to the process by which we imagine ourselves in the same situation as someone else and experience vicariously the same emotions the other person is feeling. By relieving the suffering of others we alleviate our own as well....
View Full Document

Page1 / 7

March9 - 12/13/09 Transition Pages 90 101 deal with the...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online