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Marketing_syllabus_fall_2009 - BUS 203 a b c Marketing...

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BUS: 203 a, b, c Marketing Fall 2009 American University in Bulgaria Marketing General Course Information Class Hours: Wednesday & Friday BUS 203a W 10:45 - 12:00, F 9:00 - 10:15, Room MB 4A BUS 203b W 14:15 - 15:30, F 12:30 – 13:45, Room MB 4A BUS 203c W 16:00 – 17:15, F 16:00 – 17:15, Room MB 111 Prerequisites: ECO 101 - Microeconomics AUB 105 OR BUS 105 – Statistics Required Text: Kotler, Philip, Gary Armstrong (2007), Marketing: An Introduction Eight Edition , Prentice Hall Europe. Course Description BUS 203 Marketing is an introductory course to the philosophy and practice of marketing. The course is the basis for those students that are interested to continue with more advanced marketing coursework and gives an overview to those who will take only one marketing course. It provides knowledge on how marketing theory and practice evolved, marketing interaction with other managerial functions, the development of a consistent marketing strategy including market segmentation and contemporary marketing mix decisions. Course Objectives Students completing BUS 203 Marketing will: 1. Correctly apply basic marketing notions and terminology 2. Analyze and develop solutions to marketing problems 3. Understand the role of marketing in various types of organizations 4. Understand how marketing operates within the global, social and economic environment 5. Understand effective business communications. Academic Integrity
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BUS: 203 a, b, c Marketing Fall 2009 American University in Bulgaria All work is expected to be done honestly and independently (where applicable) of the work of other students. At a minimum , failure to comply with any of these expectations
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