L2_The Evolution of Advertising

L2_The Evolution of Advertising - THE EVOLUTION OF...

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THE EVOLUTION OF ADVERTISING Aug 31, 2009
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Assumptions of Free Market Economics Many Buyers Self-Interest Complete Information Absence of Externalities
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Identify and differentiate products (branding) Communicate product features and availability Induce customers to try products and suggest reuse Stimulate product distribution Build value, brand preference, loyalty Lower overall cost of sales
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Evolution of Advertising Preindustrial age (pre 1799) Industrializing age (1800 1899) Industrial age (1900 1979) Postindustrial age (1980 present) Resource: - Textbook (35p) Exhibit 2-3. Timetable of advertising history - http://adage.com/century/timeline/index.html
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Preindustrial Age of Advertising (pre 1799) During this era, few could read Signs featured symbols of the goods or services for sale
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Industrializing Age of Advertising (1800 1899) • Producers needed mass consumption to match mass
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This note was uploaded on 12/15/2009 for the course ADV 305 taught by Professor Yeokim during the Spring '07 term at University of Texas at Austin.

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L2_The Evolution of Advertising - THE EVOLUTION OF...

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