CHAPTER 15 - CHAPTER 15 SPEAKING TO PERSUADE FIVE...

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CHAPTER 15 SPEAKING TO PERSUADE FIVE PRINCIPLES PERSUASION DEFINED Persuasion is the process of attempting to change or reinforce a listener’s attitudes, beliefs, values, or behavior. Coercion is using unethical force to get another person to think or behave as you wish; takes away free choice. PERSUASIVE SPEAKING The persuasive speaker invites the listener to make a choice, rather than just offering information about the options. The persuasive speaker asks the audience to respond thoughtfully to the information presented. The persuasive speaker intentionally tries to change or reinforce the listeners’ feelings, ideas, or behavior MOTIVATING YOUR AUDIENCE Motivating with dissonance Cognitive dissonance is the sense of disorganization/imbalance prompting a person to change when new information conflicts with previously organized thought patterns. Motivating with needs Maslow’s Hierarchy MOTIVATING YOUR AUDIENCE
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Motivating with fear appeals Threat to family members Credibility of
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CHAPTER 15 - CHAPTER 15 SPEAKING TO PERSUADE FIVE...

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