ENGL393 Memo - Potbellys

ENGL393 Memo - Potbellys - Memo To: Potbellys Sandwich...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Memo Page 1 To: Potbellys Sandwich Works From: Milo (Kuang) Li Date: October 11, 2009 Subject: Altering current product for more healthy alternatives The purpose of this memo is to change the product lineup at Potbellys Sandwich Works to a lower fat, sugar, and sodium alternative. Summary: The market is increasingly geared towards a healthier-eating lifestyle. A change in products such as mayonnaise, bacon, and high fructose corn syrup would not only provide more nutritious products, but additional revenue from the healthier image the store portrays. Discussion/Background: I have been working at the Potbellys in College Park for over a year now and in that time I have noticed that the store carries numerous items that are far from being considered healthy. With the obesity issues in our country, it should be safe to say that most people are becoming more health cautious and try to eat better. This is especially true for a large group of college students because many are open to, as well as welcoming the idea of, healthier eating. I have heard from one of my managers note that our biggest competitor is not Quiznos or Jimmy Johns or any other sub- styled sandwich chain; but rather Jason’s Deli, an eatery that carries numerous organic foods and is based on the idea of healthy eating. The purpose of this research will be to provide products
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/15/2009 for the course ENGL 393 taught by Professor Staff during the Spring '08 term at Maryland.

Page1 / 2

ENGL393 Memo - Potbellys - Memo To: Potbellys Sandwich...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online