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Unformatted text preview: group, advertisements related to their newer health-savvy items helped increase a large portion of their revenue. Potbellys need to start following these trends if the company wishes to tap into the ever-growing market of health-cautious consumers. Items, such as the “TKY”, “Hammie”, and “Mushroom Melt”, account for less than 10% of total sales at Potbellys. This problem could be attributed to the fact that customers know, even though it is marketed as a “lower calorie sandwich” and “low in fat”, the only thing that changed was less meat, cheese and bread; not a change in the ingredients themselves. Having worked at four different Potbellys in the Washington metropolitan area, I can safely say that only earnest changes in the menu, such as the new introduction of multi-grain bread, are well received by customers....
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This note was uploaded on 12/15/2009 for the course ENGL 393 taught by Professor Staff during the Spring '08 term at Maryland.
- Spring '08