Company Situation Analysis - 0.00 Marketing/advertising...

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CSA Page 1 COMPANY SITUATION ANALYSIS 1. Strategic Performance Indicators 19xv 19xw 19xx Performance Indicator Market share 0 0 0 Sales growth 0 0 0 Net profit margin 0 0 0 Return on equity investment 0 0 0 Other? 0 0 0 2. Internal Strengths Internal Weaknesses External Opportunities External Threats 3. Competitive Strength Assessment Rating scale: 1= Very weak; 10 = Very strong Key Success Factor/Competitive Variable Weight Firm A Firm B Firm C Quality/product performance 0.00 0 0 0 Reputation/image 0.00 0 0 0 Manufacturing capability 0.00 0 0 0 Technological skills 0.00 0 0 0 Dealer network
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Unformatted text preview: 0.00 Marketing/advertising 0.00 Financial strength 0.00 Relative cost position 0.00 Customer service 0.00 Other? 0.00 Overall strength rating 0.00 4. Conclusions Concerning Competitive Position 5. Major Strategic Issues/Problems the Company Must Address (Improving/slipping? Competitive advantages/disadvantages CSA Page 2 19xy 19xz Firm D Firm E...
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This note was uploaded on 12/15/2009 for the course UGBA 106 taught by Professor Robinson during the Fall '07 term at University of California, Berkeley.

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Company Situation Analysis - 0.00 Marketing/advertising...

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