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bos_web - blue ocean strategy Gowhereprofitsandgrowthare

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www.blueoceanstrategy.com blue ocean strategy ® Go where profits and growth are – and where the competition isn’t
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Data: 150 strategic moves, more than 30 industries, over 100 years (1800 2000) Variables considered: industrial, organizational and strategic Researching the history of blue ocean creation www.blueoceanstrategy.com © Kim & Mauborgne
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Red versus blue www.blueoceanstrategy.com Red Ocean Strategy Compete in existing market space Beat the competition Exploit existing demand Make the value cost trade off Align the whole system of a company’s activities with its strategic choice of differentiation or low cost Blue Ocean Strategy Create uncontested market space Make the competition irrelevant Create and capture new demand Break the value cost trade off Align the whole system of a company’s activities in pursuit of differentiation and low cost
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Six paths to blue ocean strategy www.blueoceanstrategy.com
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bos_web - blue ocean strategy Gowhereprofitsandgrowthare

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