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finalpape - Raeth, Solano, Tamminen 1 Carrie Tamminen...

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Raeth, Solano, Tamminen Carrie Tamminen Cherie Raeth Eduardo Solano COM 250 April 29, 2009 Desired Enticement Through the Forces of Nature Time has changed the face of corporations whether it involves becoming environmentally inclined or complicating the idea of what it means to be a successful business. By looking at the culture of the Starbucks world we have seen a culture that is diverse and that cares about the community around it. There culture shows the common outsider a warm friendly place and way of doing things. It shows that even the small things are important. However, what the Starbucks culture does not show is the truly business side of the company. The contracts that employees sign that state they can not legally work at another coffee place for years after working at Starbucks. The outsider does not see the corporate jets, the CEO’s extravagant houses, or the checking accounts of the top shareholders. Which is a good thing for Starbucks it assists them in putting off the image they want the public to hold of them, but one doesn’t see the little mom and pop coffee shops being put out of business by the Starbucks coffee giant. The Starbucks culture has a way of hiding the negatives, and accentuating the positive, which is not really a bad thing, or an intentionally deceiving thing; it is how most cultures are. So Starbucks is a standard culture. One that gets the job done, and looks good doing so. Starbucks is a large corporation with a set of values that encompasses bettering mankind and the environment. They pride themselves on treating their employees “like family”. The Starbucks corporation has a culture all its own; not only does it affect the workplace, but at the 1
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Raeth, Solano, Tamminen same time it affects the community. Starbucks has integrated itself into pop culture as well as becoming an international staple. The Starbucks Company looks “to inspire and nurture the human spirit; one person, one cup, and one neighborhood at a time.” ( Starbuck’s webpage) Starbucks carries their mission statements out by focusing on their coffee, partners, customers, stores, neighborhood and shareholders. Even though Starbucks has listed these in a certain order, we feel that there is a different hierarchy. We feel that Starbuck’s shareholders would be the ones that come first, since they are the financers of the company. Second on the list would be the product, which is the coffee. Third, would be the customer, because they would be the revenue for the company. The fourth would be stores; these are classified as long-term assets for the company. The fifth would be the neighborhood which is a public relations aspect. A good way to advertise for the firm is a good public image, which Starbucks has based their principals on. The sixth item on the list would be partners, otherwise known as the employees. Even though Starbucks knows an invaluable employee is a customer oriented employee, they are seen on the balance sheet as a cost to the company. An employee would be a liability or a fixed cost to the
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finalpape - Raeth, Solano, Tamminen 1 Carrie Tamminen...

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