Unit 4 Midterm Case Study IB315.docx - Unit 4 u2013...

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Unit 4 – Midterm Case Study – The Globalization of WalmartLanny HallIB315DLDS1A2020 International Bus. PerspectivesPark University
Walmart seems to have one of the biggest and most well-known brand names around the world. Walmart is not just the biggest retailer in the United States, but it is the biggest retailer in the World. In the US, it stretches across almost every county in the country with several thousand stores. Walmart has totally changed the game when it comes to international retailers and completely dominates the market. As any big organization the idea is to grow and especially increase sales and profits internationally. How did Walmart become so successful? Where did they begin and how did they become so successful in the international market. This case study will be looking into some of the ways that Walmart became the retail giant it is todayand how they were so successful in globalization. Some of the questions that will be answered are based on a case study of “The Globalization of Walmart from John Michael Geringer’s book International Business. The questions from this case study are (1) Why has Walmart viewed international expansion as a critical part of its strategy? (2) What did Walmart do to enable the company to achieve success in Latin America and China? (3) What should Walmart do, or not do, to help ensure that the company achieves success in India?Becoming a global leader within business is not an easy thing to accomplish. It is one thing to be an expert in your own country, but it is a whole other territory when trying to expand in other countries. Walmart is such a great example of a power and being successful in globalization as it is the largest retailer in the world. “The company, which opened its first international store (in Mexico City) in 1991, now operates in all 50 states, Puerto Rico, Canada, China, Mexico, Brazil, Germany, Britain, Argentina and South Korea. Of a work force of more than 950,000, it had more than 130,000 employees working in 729 facilities outside the United States by July 1999.” (Govindarajan, Vijay, and Gupta). It is crazy to see how much success that Walmart had made in just under a decade. This shows that Walmart has proven its systematic processes and strategies when moving into international markets. It has a few different type of outlets which allow them to be flexible based on the location of their stores. “the retailer operated three types of outlets: 1) Wal-Mart stores, which offer clothing, linens, small appliances, hardware, sporting goods and similar items; 2) Sam's Clubs, which offer bulk items

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