Final-Uber_1.pptx - AMIRA SPEAR 758099 GIUSEPPE BORRELLI 1101470 JONAS NORDSTJERNE 1064069 KATIE KWAN 933811 RAGHI MEHRA 969993 In every major city

Final-Uber_1.pptx - AMIRA SPEAR 758099 GIUSEPPE BORRELLI...

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AMIRA SPEAR 758099 GIUSEPPE BORRELLI 1101470 JONAS NORDSTJERNE 1064069 KATIE KWAN 933811 RAGHI MEHRA 969993 In every major city
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Agenda 6 Q&A 5 Recommendations 4 Case Study 3 Expansion strategy 2 Timeline 1 Company Overview
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Overview Founded in 2009 and launched the following year, Uber is the dominant ride-hailing app worldwide. 43% Increase from Previous Year Revenue of US$11.3 bil in 2018 14 million rides per day 65 countries and over 600 cities Uber is recognized as BORN GLOBAL company 1. Led by the vision of the founder(s) 2. Building new markets 3. Rapid expansion into mature foreign markets 4. Learning and experimenting
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Timeline Launch in San Francisco 2010 Foundation 2009 Paris 2011 Toronto - London 2012 2016 Buenos Aires - Kiev Budapest 2013 Asia: Taipei - Bangalore Africa: Johannesburg 2014 Uberpool launch in SF Beijing - Lagos 2015 Food delivery - Nairobi 2018 Uber bike
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Market Entry Process Quietly Enter New Market Secretly enter the local market Aggressively recruit drivers & riders Ignore threats of legal action/ sting operations Start lobbying state government Gain political influence Push for legalizing Uber operations Monopolise the Market Hire more drivers Guerilla marketing stunts Undermine Competition Recruit from competition Argue that regulations do not apply to Uber’s business model Clash with and ignore regulators Remain unfazed in face of protests Continue to be confident despite backlash from local taxi companies
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