1Social PsychologyPSY 120Professor South11/3/09I.Social CognitionII.Social InfluenceIII.Relations with OthersI. Social Cognition1.Person Perception: KnowingOthers2.Attribution Theory3.Attitudes1. Person PerceptionAttractiveness Bias•Physically attractivepeople judged more:–Intelligent–Competent–SociableSocial Schemas•General knowledge structure in long‐termmemory, relating to social experiences orpeople–May be used to “categorize” others, guide how weMay be used to categorize others, guide how wetreat themStereotypes•Collection of beliefs and impressions heldabout a group and its members–Example: Racial and gender stereotypes–May be activated unconsciouslyExplicitImplicitAwareUnawareControllableUncontrollableIntentionalUnintentionalEndorsedNo endorsement
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2Self-Fulfilling Prophecy•The process in which aperson’sexpectationaboutanother person…elicits behavior from thatperson that confirms theexpectationObserverActs on ExpectancySelf‐Fulfilling ProphecyTargetResponds with Expectancy-Confirming BehaviorMale believes he is talking to attractive femaleMale believes he is talking to unattractive femaleExpectationSnyder, Tanke, & Berscheid (1977)Unaware female respondsMale subject rates female positivelyMale subject rates female negativelyOutcomePrejudice: An unjustifiable attitude towarda group or its members–It is interplay of:•Social•Emotional•Cognitive factors2. Attribution Theory“Nervous guy”“Not so nervous guy”(DISCOUNTING)“Reallynervous guy”(AUGMENTING)