Krajewski SN Chapter 2 - 4. Using competitive priorities:...

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Chapter 2 Operations Strategy A. Operations Strategy Across the Organization 1. Corporate strategy view 2. Operations strategy view 3. How are management information systems used? B. Developing a Customer-Driven Operations Strategy 1. Corporate strategy provides a framework of goals for the organization a. Strategic considerations Environmental scanning: monitor socioeconomic trends for potential opportunities or threats. Core competencies (examples) Core processes (as discussed in chapter 1) 2. Global strategies is required in today’s global environment Strategic alliances Locating abroad Why is this considered a key decision in the design of the value chain? 3. Market analysis a. Market segmentation (step 1) SN:2-1
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SN:2- 2 Chapter 2: Operations Strategy b. Needs assessment (Step 2) C. Competitive Priorities and Capabilities 1. Define competitive priorities 2. Competitive priorities a. Cost b. Quality c. Time d. Flexibility 3. What are order winners and order qualifiers?
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Unformatted text preview: 4. Using competitive priorities: an airline example. a. Two-market segmentation b. Needs assessmentfor each segment c. Customer relationship d. New service development Chapter 2: Operations Strategy SN:2-3 e. Order fulfillmentdelivering the service to the customers satisfaction f. Supplier relationshipacquiring all of the inputs the airline requires to do business D. New Service or Product Development 1. Development strategies a. b. c. d. 2. Service and product definition a. b. 3. Development Process a. Design b. Analysis c. Development d. Full launch SN:2-4 Chapter 2: Operations Strategy E. Operations Strategy as a Pattern of Decisions 1. Operations strategy translates service or product plans and competitive priorities for each market segment into decisions affecting the value chains that support those market segments....
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This note was uploaded on 12/19/2009 for the course MANAGEMENT 00123 taught by Professor Ahmed during the Spring '09 term at Albany College of Pharmacy and Health Sciences.

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Krajewski SN Chapter 2 - 4. Using competitive priorities:...

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