Krajewski IN Chapter 1 - Chapter 1 Operations as a...

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Chapter 1 Operations as a Competitive Weapon Course Introduction 1. Today’s objectives: a. What are the course requirements? b. What is OM? OM deals with processes that produce services and goods that people use every day. TEACHING TIP Ask the students to share their ideas on a business they would like to start. Discuss the major OM, Accounting, Finance, Human Resources, Management Information Systems, and Marketing decisions. c. Why study OM? 2. Course objectives: a. Primary goal of this textbook is to gain an understanding of how to make operations a competitive weapon b. Strategy and analysis 3. Syllabus a. Go over course outline b. Performance measures c. Office hours and other administration d. Questions e. Nature of assignments A. Operations Management Across the Organization TEACHING TIP Introduce with FedEx. How does FedEx compete? How did technological advances cut into FedEx’ services? 1. Operations management deals with processes. a. “A process is an activity or group of activities that takes one or more inputs, transforms them, and provides one or more outputs for its customers.” b. Operations management refers to the systematic design, direction, and control of processes that transform inputs into services and products for internal, as well as external, customers.” 2. Operations is one of several functions within an organization a. Cross-functional coordination is essential to effective management 1-1
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1-2 Chapter 1: Operations as a Competitive Weapon b. Operations plays an important role in meeting global competition B. A Process View Departments within an organization typically have their own set of objectives and a set of resources to meet those objectives. The concept of a process is much broader: a process can have its own set of objectives where the work flow may cross different department boundaries. 1. How processes work a. Ad agency (example) The ad agency requires inputs from external sources to produce outputs, which are advertisements for clients The account executive (AE) gathers the pertinent information from client and passes it along to creative design team and media planning team The AE also gives the information to the accounting department for billing The creative design team passes the layout design to a production team The creative design team, media planning team, and production team send billable hours and expense items to accounting for billing Accounting prepares invoice that is approved by the AE before sent to client 2. Nested processes a. Process within a process b. Interconnectivity within a business c. Nature of each process’s inputs and outputs d. Feedback at each output 3. Customer-Supplier Relationships
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This note was uploaded on 12/19/2009 for the course MANAGEMENT 00123 taught by Professor Ahmed during the Spring '09 term at Albany College of Pharmacy and Health Sciences.

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Krajewski IN Chapter 1 - Chapter 1 Operations as a...

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