Content Analysis - Isabella Serio SOC 317 Sociology of...

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Isabella SerioSOC 317 Sociology of GenderContent Analysis 15 November 2019Content Analysis Final PaperThroughout history, men, and especially women have been over-sexualized in the media in various ways. Some examples of these ways that social media outlets have alluded to this phenomena throughout history can be how the men and women are talked to or about while on camera, and the photos published of them. In this class specifically, various magazine covers have been counted and examined in class exercises to show the way corporations sexualize the men and women they chose to photograph for their front pages. In addition to analyzing magazine covers for class, various readings have been assigned, some of these readings are An Intersectional Analysis of ‘Sixpacks’, ‘Midriffs’ and ‘Hot Lesbians in Advertising written by Rosalind Gill, The Pervasiveness and Persistence of the Feminine Beauty Ideal in Children’s Fairy Tales written by both Lori Baker-Sperry and Liz Grauerholz, and Beauty… and the Beast of Advertising written by Jean Kilbourne, which all reference and dive into the sexualization of both men and women in the past and present. This content analysis will explore quantitatively and qualitatively how the popular social media outlet, Instagram, and the way their “suggested” feed may or may not be filled with sexualized and provocative images of males or females compared to the number of unrelated images that are shown to their millions of users each and every day. The first 200 photos of an unbiased Instagram are the sample size in which this study was conducted from. It is through my hypothesis that I believe that the Instagram feed will be filled with provocative and sexualized images of both men and women.
Methods:For this sample of the quantitative feed, the first 200 photos of a new Instagram account were viewed and looked into to determine which category of provocativeness and sexualized content they may or may not fall into. These categories can be but not limited to, for example, females with cleavage showing or minimal clothing, and men with obvious muscle definition in their abdomen area. When starting a new Instagram account, their database has set up suggested profiles to follow to initiate your account activity and daily feed. Depending on who or what an individual chooses to follow and interact with, (i.e. like, comment on, or repost) the Instagram data center will give the user new suggestions to follow for your new, and improved feed. If an individual chooses not to follow and/or interact with any profiles or photos upon starting their account, Instagram will, by default, show the most popular photos (based on the previously stated interaction methods) at that time across all users of the app. Within the first 200 posts on the new, unbiased, Instagram account, photos that were shown to portray a male or female “provocatively” were observed and counted for this analysis. The common stereotype of being

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