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Unformatted text preview: Chapter 16- social thought Social thought Attribution: understanding the causes of behaviour • Attributions- attempts to understand the behaviours of others • We do this by focusing on their consistency, distinctiveness, and consensus factors • If a person acts I the same way over time it is High consistency • When the same behaviour occurs with other stimuli it is low distinctiveness • If others act in the same way as the person it is high consensus • Internal causes= high consistency, low distinctiveness, low consensus • External causes= all three are high • Combinitation of factors= consensus is low but consistency and discrimination is high • Fundamental attribution errors (correspondence bias)- the tendency to overlook external factors of ones behaviour o People don’t pay attention to the context on ones behaviour • Self serving bias- tendency to interpret our behaviour in a positive way o Attribute success to internal causes and failures to external causes o This may be due to the will to enhance self esteem Social cognition • Study of how we understand the processes of how we interpret, remember and use social information • False consensus effect- tendency to believe that our views are shared by others o May be due t availability heuristic • We pay more attention to unusual and inconsistent info. • Automatic vigilance- the tendency to pay attention to negative information about others o Importance of making good first impression cause a bad one will be remembered • When we imagine different outcomes from ones we actually experienced we engage in counterfactual thinking. o This kind of thinking makes us more sympathetic to others negative outcomes • Counterfactual thinking can alter moods Attitudes • Defined as mental representations and evaluations of features of the social world • May be formed due to classical and operant conditioning and observational learning • Persuasion is how we try to change attitudes o Basic element- source directs message to an audience o Traditional approach studies persuasion as “how” and “when” o Messages not appearing to persuade us are more persuasive than others o Popularity of the source is important o Those with low self esteem are more likely to be persuaded o When the persuader has the opposite view of an audience he should use a two sided approach o When it’s the same he only needs one side o Rapid speakers are better the slow speakers o Cognitive approach focuses on why Which cognitive processes determine why someone is persuaded...
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This note was uploaded on 12/20/2009 for the course PSYCH 1000 taught by Professor Atkinson during the Spring '09 term at UWO.
- Spring '09