3.8 may%204%20examples

3.8 may%204%20examples - ACIS 222 Lecture Examples...

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ACIS 222 Lecture Examples Example 1: ABC Automobiles ABC Automobiles is a car company with three product lines. Line A is aimed at the luxury segment, line B at the upscale segment, and line C at the mass-market segment. Each of the three product lines is sold under a different brand name and uses different distribution systems. Lines A, B, and C are currently produced and marketed by Divisions A, B, and C, respectively. Some components are common to the three divisions. Some of these common components are sourced externally while others are manufactured inside the company. Also, there is considerable scope for technology and know-how transfer across divisions. Specifically, product innovations seem to originate in Division A and then migrate to Divisions B and C, whereas process innovations seem to originate in Division C and then migrate to Divisions A and B. Required: (a) How could ABC Automobiles be organised and controlled? (b) How could common components and innovations transferred between divisions be treated Example 2: Electronics Division
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This note was uploaded on 12/23/2009 for the course BCOM ACIS 222 taught by Professor Neilcrombie during the Spring '09 term at Canterbury.

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3.8 may%204%20examples - ACIS 222 Lecture Examples...

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